Steps to build trust. What happened at Uber? One note of caution before we proceed. That conceptual shift makes a real and lasting relationship possible. When you adopt these ways of behaving, it's like making deposits into a "trust account" of another party. This concept translates to: But their emphasis must be on doing, rather than telling. They too need aid and information. Wear whatever makes you feel fabulous. You just gave me goosebumps. Learn how your comment data is processed. Stephen passionately delivers that message and is skilled in enabling leaders and organizations to experience the dividends of high trust. You might think a person is sincere, even honest, but you won't trust that person fully if he or she doesn't get results.